Paid Discovery: How to Advertise Using StumbleUpon Ads

One very important aspect of making money online with your blog is blog advertising. If you are just starting out, there are various blog advertising you can do. You need to experiment with different types of advertising to see which works best for your blog. One of such blog advertising you need to get started with is StumbleUpon Ads.


StumbleUpon is a growing social bookmarking service that is used by many people around the globe. It is a service that many bloggers target to drive organic traffic to their blog. It also offers a means to advertise a website in order to gain targeted traffic upon it. This service is called StumbleUpon Ads

StumbleUpon Ads allows you to submit a page on your blog to be shown to StumbleUpon users. The cost is 5 cents per impression. For example, for as little as $5 you can have 100 StumbleUpon users see your page.

The beauty of StumbleUpon is that it is relatively cheap. Also, you do not actually need to create an ad. All you need is just a page to send people to. Your page should be able to be shown to different categories as well as specific demographics (age, location and gender). With StumbleUpon Ads, you will have the chance of your page being Stumbled up the rankings in StumbleUpon naturally.

StumbleUpon lets you set daily budgets and limits to how many impressions you want on any given campaign. The payment is via PayPal or Credit Card. To get the best out of StumbleUpon, you should submit the right page of your blog. Then spend a few dollars on the campaign. You should pick a page that StumbleUpon users will like and vote for.

The StumbleUpon Ads interface gives you a report on how many people saw your site, how many voted your page up and how many voted it down. This enables you to test different pages that you want to advertise and to adapt those pages to see what different versions of it work best.

The key to making a StumbleUpon advertising campaign work for your blog is to do two main things:

1. Make Your Content Appealing to StumbleUpon

While 5 cents per impression isn’t that expensive (it’s a lot cheaper than some other forms of advertising) it’s more expensive than natural traffic from StumbleUpon. Your goal should be to start the campaign off with paid visitors and then let the natural voting up of content take over. To do this you need to create content that is appealing to StumbleUpon users

2. Make Your Page Useful

The other way to get extra value from a StumbleUpon advertising campaign is to get the visitors who come to your blog to come back again and become loyal readers. This is one of the biggest challenges that you’ll face with advertising using a service like StumbleUpon where users have their cursor hovering over the Stumble Button ready to surf on to the next site. Of course the best way to hook someone onto your blog is to create compelling content that they can’t live without. You should also consider other ways of making them loyal readers by prominently offering subscription methods, driving people deeper into a blog.

3. Do Not Link to your Blog’s Front Page

While you might think that the front page of your blog is the best page to send traffic to. I would highly recommend that you don’t. Instead use a single post as the landing page for your ad campaign. Pick a post that relates closely to the category and demographic of StumbleUpon users that you are targeting. Pick a post that you could see becoming viral.

4. Test

The key with StumbleUpon is not to throw big money at a campaign straight away. Get your landing page/post ready and then set a small budget (a few dollars) to see what results you get. Once this is spent – do some analysis of how many people voted the post up and down. If there were more downs than ups you might want to change something about the post (title, add a picture/video, change your opening paragraph etc). Then run another small campaign to see what impact the changes have. Do this until you have a page that is consistently getting voted up and then turn up your budget a little.

Keep in mind that you might only need to get a relatively small number of up votes before StumbleUpon will start sending you organic traffic so be ready to pause your campaign once this starts to happen or you could waste your money.

Distribute Your Brand Assets With Ease

Paid Discovery connects your brand with targeted StumbleUpon users as they Stumble over 1 billion pages each month. This is how to go about advertising on StumbleUpon

1. Submit your URL via Paid Discovery.
2. Select Targeting to meet your demographic & interest needs.
3. New Audiences reached who are seeking new, interesting content.
4. Engaging Content highlighted directly & frequently.

Get started on StumbleUpon Ads today!


Originally posted 2011-05-27 01:00:25.

  • Ikenna (

    Really Interesting post. It’s a nice idea for bloggers to make advertising budget for their blog promotion rather than just sit and wait for wishful traffic. I’ve read about bloggers getting turns of traffic from stumbleupon but with the hugh competition, ads campaigne is the way to go.
    Thanks for sharing this..