6 Facebook Timeline Features you Should Know and Use

Facebook Timeline comes with a set of new features which affect what businesses can and cannot control on the social platform. Some of the new features offer brands more flexibility, while others limit organizations by requiring them to follow specific guidelines. In this post we will discuss these new features in an order that follows the path of setting up a Facebook Timeline.

1. Set Your Cover Photo

The cover photo dimensions are 851×315 pixels. Choose an image that is a representative of your brand, and don’t be afraid to get creative with it.

Facebook’s policies state that cover photos cannot include:

- Price or purchase information
- Contact information
- References to Facebook
- Features or actions
- Calls-to-action

Covers must not be false, deceptive or misleading, and must not infringe on third parties’ intellectual property.

2. Set Your Profile Picture

FacebookAdjust your profile picture, the image that will get shown next to each of your updates on your wall and in users’ news feeds. Choose an image that fits 180×180 pixels and also looks good when scaled down to a thumbnail size of 32 x 32 pixels

This image will also appear with any sponsored stories or ads that you run. A logo is a great choice here!

3. Organize Views & Apps

The new design features photos, likes, and apps at the top of your page, below your cover photo. Photos are automatically featured in the first spot, but page admins can rearrange the rest to feature the most important ones first. Overall, a total of 12 apps can be shown here.

4. Star, Hide, Pin…

By hovering over individual stories, you can make them wider, hide them from your Timeline with the pencil icon, highlight them as important with the star icon, or delete them entirely. You can pin/anchor a specific story to the top of your Timeline for up to seven days. This means you can highlight specific posts and they won’t get buried by more recent updates.

5. Enable Messages

Admins can now allow users to send them personal messages, making it easier for brands to have private conversations with their fans.

6. Feature milestones

The new design also allows admins to feature what are called “Milestones” on their page. This allows page admins to highlight some of their business’ biggest accomplishments, such as fan growth, award wins, product releases, etc.

Milestone images are set at 843×403 pixels. You create a new (or past) milestone via the status update box, which will prompt you to input information about your milestone.

I hope this helps

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