Google Adsense Basics

In order to help many people who have been told that they can make serious money with Google Adsense, I am making available this post. The best you can do know if you truly want to make real money with Google Adsense is to leave all you are doing and read this post with your heart.

 
What is AdSense?

Google AdSense is a free, simple way for website publishers of all sizes to earn money by displaying targeted Google ads on their websites. AdSense also lets you provide Google search to your site users, while earning money by displaying Google ads on the search results pages.

 
What is AdSense for content?

AdSense for content is a way for website publishers of all sizes to earn money by displaying Google ads on their website’s content pages. The ads are related to what your users are looking for on your site, so they’ll help you enhance your content pages while earning from them.

 
What is AdSense for search?

AdSense for search is a free product that lets you to place a Custom Search Engine on your site to provide users with web search. You’ll also earn revenue from relevant ads on the search results page.

 
How much will I earn with AdSense?
There’s no precise answer, because your earnings will depend on a number of factors.

The type of ads appearing on your pages:

- By displaying ads with AdSense for content, you can display ads that are paid when users click them or when users view them. All ads compete in an ad auction, and our system automatically selects those which will generate the most revenue for you while ensuring a good user experience.

- The pricing of ads appearing on your pages: Not all ads are priced the same, so factors such as changing advertiser budgets, your specific content, and the ads your users choose to click will cause your earnings to vary even from day to day.

- How many AdSense products you use: You can earn from AdSense in many different ways — by displaying ads on your webpages, by providing search to your users, by displaying ads in feeds, and more. Using more AdSense products will increase your potential earnings.

 
How do I earn money with AdSense?

The main way of earning revenue with AdSense is by displaying Google ads on your site.

With AdSense for content, these ads you display on your site can be either cost-per-click (CPC) or cost-per-thousand-impression (CPM) ads. For CPC ads, you’ll generate earnings when your users click on the ads. For CPM ads, you’ll generate earnings every time the ad appears to a user viewing your site.

 
Do I have to pay to use AdSense?
No, participation in AdSense is free. Even better, Google will pay you for clicks or impressions on the Google ads you’ll display on your site.

 
How does Google target ads to my website?

Google automatically delivers ads that are targeted to your content or audience.

 
Does Google guarantee revenues?

Since the revenue that you may earn through Google AdSense depends on the content of each of your webpages or the search terms entered by your users, as well as the availability of related Google ads, Google does not guarantee that you will earn any revenue amount.

 
What is the AdSense revenue share?

For displaying ads with AdSense for content, publishers receive 68% of the amount Google collects from advertisers. For AdSense for search, publishers receive 51% of the amount collected from advertisers. These percentages are consistent, regardless of a publisher’s geographic location, and are not in any way averaged between publishers. We don’t disclose the revenue share for other AdSense products; the revenue share varies for other products due to different costs of developing and supporting these products.

 
However, revenue shares alone can be misleading, so we encourage you to focus on the total revenue generated for your site. For example, if the Google ads on your site generate $100, with our 68% revenue share you’d receive $68 through AdSense. Another ad network might offer an 80% revenue share, but only collect $50 from advertisers, so you’d receive $40.

With the vast number of advertisers competing to appear on AdSense sites, our system ensures that you’re earning the most possible for every ad impression you receive.

 
What’s the difference between AdWords and AdSense?
The Google AdWords program enables you to create advertisements which will appear on relevant Google search results pages and our network of partner sites. To learn more about AdWords and begin advertising immediately, please visit www.adwords.google.com.

The Google AdSense program differs in that it delivers Google AdWords ads to individuals’ websites. Google then pays web publishers for the ads displayed on their site based on user clicks on ads or on ad impressions, depending on the type of ad.

 

Originally posted 2011-01-22 08:00:31.