Google AdSense Quality Websites and Unique Contents

As an AdSense publisher, you’re part of an ecosystem made up of advertisers, users, and other publishers. To ensure long-term success for AdSense publishers, all three parties need to derive value from this ecosystem. Publishers with quality websites and unique contents will be attractive to end users, and also to advertisers. That is why Google AdSense insist that webpages must adhere to the webmaster quality guidelines.

These are the Google AdSense quality websites and unique contents guidelines you must attend to. Adhering to them will improve your success with Google AdSense.


Webmaster Quality Guidelines

These guidelines provide many tips for creating sites that help Google find, index, and rank your site. In general, following these tips will help you to provide a positive experience for your users.

Some of the guidelines are as follows:

- Publishers should have original and unique content and should never scrape content from other sources.
- Make sure your site adds value. Publishers are not allowed to create multiple pages, sub-domains, or domains with substantially duplicate content.
- Publishers must provide unique and relevant content that gives users a reason to visit their site first.
- Avoid “doorway” pages created just for search engines, or other “cookie cutter” approaches such as affiliate programs with little or no original content.

Sites that don’t meet these guidelines and more may be removed from the search index and have AdSense ads disabled. If this has happened to one of your sites, you can modify your site so that it does comply with the guidelines and then submit your site for reconsideration. Google AdSense quality websites and unique contents guidelines is so important to your success.

Keep your site in mind from a user’s point of view and ask yourself: Is the content written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?


Avoid “Door Way Pages” or “Cloaking”

Cloaking refers to the practice of presenting different content or URLs to human users and search engines. Cloaking is considered a violation of Google’s Webmaster Guidelines because it provides your users with different results than they expected.

Some examples of cloaking include:

- Serving a page of HTML text to search engines, while showing a page of images or Flash to users
- Inserting text or keywords into a page only when the User-agent requesting the page is a search engine, not a human visitor

Watch this video to know what cloaking really means



You can read more about Webmaster Quality Guidelines and Cloaking


Now that you know what Google AdSense quality websites and unique contents is, for more help your website and your contents or you need assistance with Google AdSense, you can ask your questions using the comment box further below. You will get a response as soon as possible. You can also read the related posts below for more help.


Originally posted 2012-12-03 13:00:33.