Google AuthorRank is the Next Future of SEO

If you have followed SEO (Search Engine Optimization) and Internet marketing news over the past year or so, you’ve no doubt noticed that there has been diverse changes in the way websites/blogs are ranked on the number one search engine – Google.com. The next thing that would determine how your online business rank on Google is what is refereed to as “Google AuthorRank”.

 
Google has stated that “the identity of individual agents responsible for content can be used to influence search ratings.” In other words, Google will begin (or has begun) to consider not only content quality as the basis of search results, but also their authors. Google AuthorRank will be the definitive ranking factor for all content on the web.

 

What is Google AuthorRank?

Amy of BloggingWithAmy says

“You know the drill. You’re curious about a topic and you want to find more information about it, so you google it. In less than a second, Google gives you pages and pages of search results (SERP = Search Engine Results Page). These search results are lists of webpages Google thinks will provide the information you’re looking for.”

 
In simple terms, with Google AuthorRank, search results will be displayed with high prominence are those written by prominent authors.

 

How to Prepare for Author Rank and Get the Jump on Google

Mike Arnesen posted on SEOMoz that

“I’m certain that Google is going to begin incorporating Author Rank into their ranking algorithm in the not-too-distant future. I’d put good money on it. All the signs point to it: Google’s emphasis on social, Google Authorship, their ongoing efforts to measure site trust, and their progressive devaluation of raw links as a ranking factor. People want to read content written by credible and knowledgeable people and using Author Rank as a major part of their search algorithm just makes sense.

 

How to Start Building Your Author Rank

To start building your Google AuthorRank, you need to do the following as explained by Guillaume Bouchard for Search Engine Watch

1. Claim Your Authorship on Google+
2. Use Google+ Consistently
3. Network on Google+
4. Selective Guest Posting
5. Find Your Niche and Stick to it
6. Create Great Content

 
You want your online business website/blog to rank high on Google search engine? If yes, you need to start building relationships and networks BUT don’t spam! It’s all about relationships not links. Google AuthorRank is about your identity on the internet. Strengthen your identity by attending local meet-ups, conferences or even just providing your expertise for free.

 

Originally posted 2013-04-26 22:52:43.