How Much Should You Pay for Facebook Ads?

It’s no news that Facebook is one of the best place to advertise your products, services, yourself and every other thing you want to advertise. Facebook keeps improving on the advert/campaign so that advertisers like you can get required returns on your investment on Facebook adverts.

However, the question remains how much should you pay for Facebook ads. In this post, I will show you how muh you need to be paying for your Facebook ads.

If you don’t know, there are 8 types of Facebook ads. The type of ads you use depends on the purpose of your advert on Facebook. Most people use 4 out of the 8 types. These are Facebook page likes, Facebook page post engagement, clicks to website and website conversion. For the purpose of this post, you would know how much you need to pay for the 4 types of Facebook ads.

How much should you pay?

For Facebook page likes, the average cost for 1 Facebook page “like” is $0.06. For Facebook page post engagement, the average cost for 1 post engagement is $0.14. For clicks to website, the average cost for 1 click to website is $0.48 and for website conversion, the average cost for 1 website conversion is dependent on the conversion you want for your website.

If you are paying more than this, you are a dumb Facebook advertiser. If you are paying less than this, you are a smart Facebook advertiser.

However, whether you are dumb or smart depends on what you are advertising and to which audience you are advertising such things too. If you don’t get these two things right, you will end up paying more than what you should be paying for the different Facebook adverts. So, to be a smart Facebook advertiser, you need to know how to advertise on Facebook effectively.

How much do you pay for the types of Facebook ads listed above?


Subscribe to this blog, check your email address to confirm your subscription and you'll start receiving daily updates in your email every 9pm in Nigeria (GMT+1).

Leave a Reply

Your email address will not be published. Required fields are marked *

× 9 = seventy two

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

CommentLuv badge

Join other 18,592 real people who receives Instant Notifications of New Posts Updates.

Enter your active email address below and click on subscribe