The Price of Copywriting Services
In the freelance world, it is very hard to evaluate the price for copywriting services since each project is custom-made. However, if you consider some factors to determine how you will charge a client, you can have a lucrative business out of copywriting services. The first thing you need to do is to do some research on the latest copywriting rates from different online sites. Compare the prices. Most online sites for freelance copywriters have a list of prices depending on the nature of the project. At most, the rate is per page or per word. There are also projects which have a rate of bulk order. Some clients need a continuous supply of contents to update their websites, and they will pay the copywriter either weekly or monthly based on the agreement or the copywriting contract.
Aside from price comparison, you can also look for some background in the copywriting industry. If you will stay for long in the business, there are available books and electronic books where you can look for the ABCs of copywriting. However, be sure that your sources are updated since the price rates for copywriting services can change through the years.
Figure out what your time and effort that would be appealing to you. Are you ready to price expensive rates and probably have less working hours, but more rates per project? Or, do you like a stretched list of projects with affordable rates for your portfolio? In the end, you have to figure out what your needs are and how much you are willing to charge your clients.
Check out what the normal freelance copywriters make in your area, or in the World Wide Web. Divide that rate by 52 (weeks every year) and then by 40 (hours a week). This is the estimated rate you could look forward to earn per hour.
Determine if you would like to become a professional in a subject or a field. If you become popular for a literary genre or a field of interest, you could practically look ahead to charge for higher fees, more than the average writer who writes about topic on general interest.
You should also consider your expenditures. If you need to travel to do research, purchase a special software, or a specialized equipment, then let the client know so that you can stretch out your rates. A good investment on your resources such as a good laptop with a quality processor is great since you will do most of the writing with your computer.
Appraise the difficulty of your projects. For instance, if you are required to develop a legal study and they provide you the recorded court proceedings and different legal papers and manuals to begin with, you can ask less than a legal study wherein you need to do most of the research. If you need to conduct a survey or research, then you should charge for higher rates for your expenses and time.
However, the freelance business has flexible rates since your decision on the prices is based on your decision. Some clients may ask for a cut-off price with some agreements so you need to develop your sense of reasonable business if you need to give a discount. If you are a beginner, start with affordable rates to kick off your reputation in the industry.